A new article on the 1st of every month
Articles
Oct2026
Writing a donation request that works: what research has measuredHow to write an effective donation request letter: matching gifts, a concrete story, a suggested amount. What experiments measured, with an annotated sample letter.Sep2026
Why a posted goal gets people to give more: what the research saysFundraising thermometer, posted goal and progress bar: what studies actually measure, and how to choose your fundraising goal and display it.Aug2026
How to choose a fundraiser: a four-question methodHow to choose a fundraiser: goal, volunteers, upfront money and calendar. Four questions backed by research and public data, plus a decision grid for your committee.
Writing a donation request that works: what research has measuredHow to write an effective donation request letter: matching gifts, a concrete story, a suggested amount. What experiments measured, with an annotated sample letter.Sep2026Why a posted goal gets people to give more: what the research saysFundraising thermometer, posted goal and progress bar: what studies actually measure, and how to choose your fundraising goal and display it.Aug2026How to choose a fundraiser: a four-question methodHow to choose a fundraiser: goal, volunteers, upfront money and calendar. Four questions backed by research and public data, plus a decision grid for your committee.